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Niche Marketing

Several years ago the Tennessee Overhill Heritage Association embarked on niche marketing approach to attract tourists. A community meeting was held to identify unique assets in the Overhill, determine which of those assets fit current tourism niches, and then design a marketing strategy to link our assets to appropriate tourism markets such as cultural tourists, outdoor enthusiasts, ecotourists and agritourists.


Tennessee Department of Tourist Development, Tennessee Arts Commission, Humanities Tennessee, Cherokee National Forest, Tennessee Department of Transportation, National Scenic Byways, Southeast Tennessee Tourism Association, Tennessee Department of Agriculture, USDA Rural Development, Appalachian Regional Commission, Monroe County Department of Tourism, Etowah Chamber of Commerce, Polk County/Copper Basin Chamber of Commerce.